Agency: FCB West
Creative Director: Colin Mitchell
Copywriter: Nina McDermott
Brief: Launch Clorox Fabric Sanitizers by tapping into the fitness community.
Idea: Let's create free classes for our fit audience.
About the launch: We decided to create a workout series called 'Sweat with me. Sanitize with Clorox.' consisting of free home fitness content. To do this, we enlisted the help of various fitness influencers and their IG platforms. They donned Clorox branded gear, posted promotional in-feed videos and stories, and delivered exceptionally sweaty 45-minute workouts, which featured demos of these new products.
This campaign launched May 2021.