Product: iRobot Roomba

Insight: Roommates aren't good roommates. Roombas are good roommates.

 

Idea: Smart Vacuum. Super Roommate.

Craigslist

We posted an anonymous roommate ad on Craigslist for fun. We got some WILD responses that led to an idea on another way we could reach people.

 

Reward people who are searching for roommates, with a discount for a Roomba.

 

Partnership

We thought a cool way to reach people who are already upgrading their living situation would be by partnering with U-Haul. We'd design new 'Did you know' truck wraps to showcase the amazing, super-roommate powers of the Roomba.