iROBOT ROOMBA

Meet your new roommate. Guaranteed to be better than your last one.

Tag: Smart Vacuum. Super Roommate.

PRINT

OOH

SOCIAL/DIGITAL

CRAIGSLIST AD/DIRECT MAIL

This post got 17 replies within its first hour in Richmond, Virginia. Here's the coupon we would have responded with if this campaign were real. 

AR PRINTS & SWEEPSTAKES

Secret messages will be embedded into strategically placed prints. These messages can be revealed using the Roomba app, and lucky participants who find winning prints will receive a free Roomba

BUILD YOUR PERFECT ROOMMATE

Custom Roomba skins. 

U-HAUL PARTNERSHIP

CW: Lauren Jones